STRATEGY DECK

Sleek deck, obtained in 3-9 weeks non-coroporate, enjoyable, creative process. It is made to extract the grand brand vision from the core team members. You can now make mindful decisions in crucial moments, as it grants you ultimate long-term clarity along with here-and-now action plan.

Deliverable:
– 100% tailored to your project; as many pages as necessary (typically 60-100),
– For internal purposes: elements of brand strategy, market research, business tactics,
– For external purposes: may serve as pitch deck, one pager, sales deck, media kit etc.,
– built on Canva template; we can work with your designer or hire one additionally.

Results:
– High-quality and game-changing creative solutions,
– Meaningful brand narratives and authentic brand experiences,
– Loads of positive emotions at the heart of the brand.

FOR WHOM?

It’s for those who want to create some deep inspiration or important solution, not just another product on the market. It’s for those who have courage to stand for something, to pick a fight or to stand out.

Core teams (max 5 people). Include everyone to ensure co-ownership of the resulting creative concept. It excites everyone for future together.

Founders. 1-on-1 work has qualities of embracing one’s soulful purpose and let them transform into more powerful creator.

WHEN?

Whenever in need for long-term clarity and / or great ideas and / or some deck. Typically in key moments like starting new: venture / product / market / campaign / core asset, also when transforming: pivoting / niching down / growing team.

Note! You can apply Prebranding when already having some branding elements. Brand strategy elements we deliver operate at higher level of brand development.

WHERE?

A key element of the process is a visual thinking workshop. I love to do it in person and I am happy to travel to your headquarters, not charging for travel time.

If it’s not necessary, let’s not take away the luxury of a human connection from ourselves.

If there are time / budget constrains, an online version is also possible.

HOW?

We are very flexible and adjust details to your setting. There are only few elements of the process that rather do not change.

DON'T WORRY ABOUT READING THE PAGE BELOW

KEY BRAND FACTORS

The "WHY?" factors

The “WHY?” factors act as Brand’s DNA code. It clearly defines brand’s uniqueness, shapes brand’s personality and lays foundations for the brand’s narrative and all the stories.

Brand experiences designed according to a strong Brand DNA give people reason to emotionally connect. Because it defines the way you treat them. Behavioural and emotional aspects draw connection to the Dream Customer.

These brand factors don’t change in time, while at the same time, they enable company to be creative on how to enliven it. Exactly like the DNA code in nature.

These factors also tap into the distant future and act as the North Star of the brand. As the fixed point on the sky for travellers, they define an ultimate goal which inspires and enlightens your path.

EXAMPLE 01

Brand Purpose

What’s the larger story about your brand?

What’s your reason to exist beyond money?

What’s the main difference you want to make?

EXAMPLE 02

Brand Vision

What’s your big business dream?

What kind of world do you create?

How the ultimate success would look like?

EXAMPLE 03

Brand Mission

What do you do to pursue the vision?

How do you create an impact?

How do you make a difference?

EXAMPLE 04

Brand Values

What are the deepest values?

What do you stand for?

How do you treat people & planet?

EXAMPLE 05

Manifest

How do you want to change the world?

Who’s your brand’s enemy?

What are the core beliefs & principles?

EXAMPLE 06

Brand Promise

What do you make sure of?

What will you never compromise on?

What may your audience expect?

The "FOR WHOM?" factors

Brands are about people, because they only exist in awareness of people, who interact with them. It’s therefore a crucial part of the process to define the groups of people we want to engage with.

“For whom?” factors are very basic elements if we want to design brands based on empathy. They let us unlock new creative powers as we start to embrace all that people need, want and desire.

Especially when building startups, not having the resources of corporate companies, understanding the customer plays crucial role towards success. It provides foundation for mindful development of product features.

Important note! “For whom?” does not only refer to customers. Brands are about people – this also refers to your closest business environment and the culture you create amongst your business partners and of course – employees.

EXAMPLE 07

Target Audience

For whom are you creating value?

What mindset do they represent?

What segments are there?

EXAMPLE 08

Dream Client Persona

Who is the one you would love to serve?

What do they desire, want and need?

How do they stay informed?

EXAMPLE 09

Brand Tribe

Who else belongs to your brand tribe?

What assets do they have?

What roles do they play?

EXAMPLE 10

Your Team

What makes your team strong?

Which key roles are being played?

Why people come and stay on your team?

EXAMPLE 11

Your Market

What are the characteristics of your market?

What are the big trends?

Who has the needs underserved?

EXAMPLE 12

Competitors

Who else is there on your market?

What do they do really well?

What do they not see?

The "WHAT?" factors

What are you selling? This single question has very many categories of answers.

Although it wasn’t like that in the past. Many businesses, especially traditional ones start and finish with this question. For example: someone may be an excellent sword maker. They don’t have to think of why, they just do it and establish great reputation. For whom – for samurais. How? Most probably by word of mouth. Easy.

Today’s world is much more complex. Human creativity gave birth to endless products. Especially with the dawn of the digital world, many products only exist on the screen: subscription services, mobile apps etc.

Good answer “What?” questions will leave the audience without a doubt as to what it is that you are selling. It will let them instinctively associate your offering with something they already know. Making this factors clear will let you be understood and therefore easier trusted and remembered.

EXAMPLE 13

Business Model

What are the possible revenue streams?

How to employ scalability?

How to maintain profitability?

EXAMPLE 14

Value Proposition

What value do you deliver to the customer?

What need do you satisfy?

What pain do you kill?

EXAMPLE 15

Positioning

What do you do differently?

Where are you in customer’s mind?

What are you remembered for?

EXAMPLE 16

Product Ecosystem

What are the features & benefits of products?

What do they promise?

What role does each of them serve?

EXAMPLE 17

Bestseller Product

What’s the main revenue driver?

How does it tell your brand narrative?

What does it guarantee?

EXAMPLE 18

Irresistible Offer

What makes it irresistible?

What’s included in the bundle?

How is it made super easy to buy?

The "HOW?" factors

In the ideal world this is the last step of the process – when you have a solid base, then you work on how to bring it into three dimensions. In practice – brands are created by the business founders, who often have to make decisions fast.

Very typical example: someone has a product and before they really get to interact and empathise with their audience, they have to choose a name and build packagings or a website. Later it may turn out that the name is limiting or even worse – confusing.

The “How?” factors contain the tactics, which a company applies in order to bring the brand into the world. It may still resolve around internal work and designing verbal or visual elements. But what it may include is also marketing strategies along with all the assets as eg. websites, online campaigns etc.

EXAMPLE 19

Brand Experience

How does it feel to interact with your brand?

What makes it excellent?

How do you handle customer relations?

EXAMPLE 20

Brand Personality

What’s your brand humanised character traits?

What’s the tone of voice, style, archetype?

What are the personality dimensions?

EXAMPLE 21

Customer Journey

What are the AHA moments?

What’s the behavioural & cognitive change?

What’s they key transformation?

EXAMPLE 22

Verbal Identity

What’s the name & tagline?

What’s the core message & main narrative?

What’s the strorytelling framework?

EXAMPLE 23

Visual Identity

How does the logo look like?

What are the colours & typefaces?

What are the brand codes?

EXAMPLE 24

Marketing

How do you hit masses?

What’s the go-to-market strategy?

Sales funnel or flying wheel?

PREBRANDING BENEFITS

BENEFIT 01

TRANSFORMATION OF YOUR GREATEST POWER

You will connect to and embrace your highest creative calling, and by that step into your greatest power. You will see what’s behind the walls of your usual self, beyond limiting beliefs.

You will get a lot of external permission and empowerment to pursue your purpose. This will give you a lot of confidence, motivation and excitement!

BENEFIT 02

TEAM EXCITED FOR FUTURE TOGETHER

You and your core team will take a proper time to detach from daily operations and embrace the synergy of your creative powers. You will communicate with each other on a very deep level.

Your brand will be enriched by setting up a higher standard in your company culture. You will also create a lot of internal-buy in for the new business directions you want to pursue, because everyone will feel part of this process.

Your team will generate a lot of excitement around the common goals.

BENEFIT 03

DEEPER BRAND VALUES = WAY BETTER STORIES & EXPERIENCES

You will embrace the deepest factor of your brand – your Brand DNA, it will make your brand more powerful and consistent in communication.

It will translate into better stories, more creative brand experiences and that means – more emotional connection with your customers. You will easier get remembered, trusted and invested in.

BENEFIT 04

MINDFUL DECISIONS IN KEY MOMENTS

Especially, when you are in the beginning of a project, although the knowledge is low, decisions have the biggest consequences (Consequences Model).

Having relevant brand factors pinned down (eg. embracing Brand DNA or empathising with the Dream Client), you can make better, more mindful business decisions.

BENEFIT 05

DISRUPTIVE & HIGH QUALITY BUSINESS SOLUTIONS

You will discover new solutions eg. ideas, tools & processes that make a difference – things go faster, relationships develop happier, profits grow easier.

Maybe you will discover who to partner up with or hire, which new market to enter, which new product to push, how to connect some brand philosophy dots etc.

You may arrive at true game-changers, which means standing out by pioneering of better way of doing things. You may find some low-hanging fruits, solutions overlooked and easy to implement, but having big impact.

BENEFIT 06

LONG TERM CLARITY & HERE AND NOW ACTION PLAN

You will clearly define your North Star, the very long term direction, which acts like the compass that will lead your way.

Thanks to this, you will not waste time anymore on random moves. It will empower you by freeing your mind from unnecessary thought operations.

Especially if you decide to hire Fractional Brand Manager, who may help you execute this vision.

We will hire growth experts and together with them design a realistic roadmap, which will show you how to get step by step to where you want. Together with them, we will execute activities to walk that path with you.

BENEFIT 07

ONE-STOP-SHOP FOR ALL YOUR BRAND NEEDS

You will work with someone, who will start the process with you to get the vision out of your head and design a sleek deck. This same person will act as a concierge and connect you with people you need to bring this vision into live.

They may act also as a Brand Assistant and not only help you find this people, but if you need – also to manage them.