We like to start with “Why?”. The reason is simple: only when we understand your purpose can we build the right pathways to pursue it.
Why are you doing all of this in the first place?
Investigating this creates the conditions for your brand to be more authentic. It unlocks originality, depth, and coherence.
Your Brand DNA is the golden key to your brand’s fullest potential.
For whom are you creating this product, service, company, or movement?
Any venture must address specific people’s real concerns — giving them enough reason to pay attention and care. This is usually tied to either solving a problem or fulfilling a desire.
What’s less obvious?
It’s not just customers you need to consider.
Your Brand Tribe includes your entire business ecosystem: partners, suppliers, and — most importantly — your team.
And you.
Who do you need to become to bring this vision to life?
Imagine someone shows you a new product.
Your brain instantly tries to place it into a category — answering one basic question:
What is it?
Your Value Proposition needs to be obvious and easy to grasp.
Don’t make people think too long.
Whether it’s your business model, bestselling offer, or product ecosystem — present it so clearly that there’s zero doubt about what you’re selling.
How is your product interacting with your audience?
This category of questions is about what you say, how you say it, and through what means.
Branding and Marketing live here — but we like to go beyond the traditional.
We design Brand Touchpoints — which may show up as narratives, product features (or even entirely new products), creative campaigns, team rituals, and what not.
You will connect to and embrace your highest creative calling, and by that step into your greatest power. You will see what’s behind the walls of your usual self, beyond limiting beliefs.
You will get a lot of external permission and empowerment to pursue your purpose. This will give you a lot of confidence, motivation and excitement!
You and your core team will take a proper time to detach from daily operations and embrace the synergy of your creative powers. You will communicate with each other on a very deep level.
Your brand will be enriched by setting up a higher standard in your company culture. You will also create a lot of internal-buy in for the new business directions you want to pursue, because everyone will feel part of this process.
Your team will generate a lot of excitement around the common goals.
You will embrace the deepest factor of your brand – your Brand DNA, it will make your brand more powerful and consistent in communication.
It will translate into better stories, more creative brand experiences and that means – more emotional connection with your customers. You will easier get remembered, trusted and invested in.
Especially, when you are in the beginning of a project, although the knowledge is low, decisions have the biggest consequences (Consequences Model).
Having relevant brand factors pinned down (eg. embracing Brand DNA or empathising with the Dream Client), you can make better, more mindful business decisions.
You will discover new solutions eg. ideas, tools & processes that make a difference – things go faster, relationships develop happier, profits grow easier.
Maybe you will discover who to partner up with or hire, which new market to enter, which new product to push, how to connect some brand philosophy dots etc.
You may arrive at true game-changers, which means standing out by pioneering of better way of doing things. You may find some low-hanging fruits, solutions overlooked and easy to implement, but having big impact.
You will clearly define your North Star, the very long term direction, which acts like the compass that will lead your way.
Thanks to this, you will not waste time anymore on random moves. It will empower you by freeing your mind from unnecessary thought operations.
Especially if you decide to hire Fractional Brand Manager, who may help you execute this vision.
We will hire growth experts and together with them design a realistic roadmap, which will show you how to get step by step to where you want. Together with them, we will execute activities to walk that path with you.
You will work with someone, who will start the process with you to get the vision out of your head and design a sleek deck. This same person will act as a concierge and connect you with people you need to bring this vision into live.
They may act also as a Brand Assistant and not only help you find this people, but if you need – also to manage them.