What if you knew exactly what to do?
You are a passionate creator leading your tribe towards great future. Your heart is calling you to start a new direction.
And you know what to do in general.
But you want to make sure this time you will do it absolutely right. It is possible now. Include all of your purpose into your venture. Make business decisions based on ultimate clarity.
EXTRACT YOUR VISION INTO KEY BRAND FACTORS
We like to start with “Why?”. The reason is simple: only if we understand your purpose, we can built pathways for you to pursue it.
Why are you doing it all in the first place?
Investigating this, creates conditions for your brand to be more authentic. It gives you benefits of being original and more wholesome. Brand DNA is a golden key to your brand’s greatest potential.
For whom are you creating this product?
Any venture has to address specific people’s matters. It’s usually tied to either a solution to their problem or an answer to their desire.
What’s not always obvious is that it’s not only customers who have to be considered. Brand Tribe is made by your entire business environment: partners, suppliers and most especially – employees.
Let’s imagine someone is showing you a new product. Your brain instinctively wants to put it into a category, find an answer to a basic question:
What is it?
The Value Proposition has to be easy to grasp. Don’t make them think too long. Present your Business Model, Bestseller Product or Product Ecosystem in a way that they have no doubt what are you selling.
How is your product interacting with your audience?
Your product may be the best in the world, but if the right people never get to know about it, you won’t succeed.
The “How?” defines the interactions between “What?” and “For whom?”. It’s the way you treat your customers (and other Brand Tribe members), what do you tell them. That includes for example: Branding and Marketing.
OUR CLIENTS SAID THIS
PERSONAL & BUSINESS BENEFITS
BENEFIT 01
TRANSFORMATION INTO YOUR GREATEST POWER
You will connect to and embrace your highest creative calling, and by that step into your greatest power. You will see what’s behind the walls of your usual self, beyond limiting beliefs.
You will get a lot of external permission and empowerment to pursue your purpose. This will give you a lot of confidence, motivation and excitement!
BENEFIT 02
TEAM EXCITED FOR FUTURE TOGETHER
You and your core team will take a proper time to detach from daily operations and embrace the synergy of your creative powers. You will communicate with each other on a very deep level.
Your brand will be enriched by setting up a higher standard in your company culture. You will also create a lot of internal-buy in for the new business directions you want to pursue, because everyone will feel part of this process.
Your team will generate a lot of excitement around the common goals.
BENEFIT 03
DEEPER BRAND VALUES = WAY BETTER STORIES & EXPERIENCES
You will embrace the deepest factor of your brand – your Brand DNA, it will make your brand more powerful and consistent in communication.
It will translate into better stories, more creative brand experiences and that means – more emotional connection with your customers. You will easier get remembered, trusted and invested in.
BENEFIT 04
MINDFUL DECISIONS IN KEY MOMENTS
Especially, when you are in the beginning of a project, although the knowledge is low, decisions have the biggest consequences (Consequences Model).
Having relevant brand factors pinned down (eg. embracing Brand DNA or empathising with the Dream Client), you can make better, more mindful business decisions.
BENEFIT 05
DISRUPTIVE & HIGH QUALITY BUSINESS SOLUTIONS
You will discover new solutions eg. ideas, tools & processes that make a difference – things go faster, relationships develop happier, profits grow easier.
Maybe you will discover who to partner up with or hire, which new market to enter, which new product to push, how to connect some brand philosophy dots etc.
You may arrive at true game-changers, which means standing out by pioneering of better way of doing things. You may find some low-hanging fruits, solutions overlooked and easy to implement, but having big impact.
BENEFIT 06
LONG TERM CLARITY & HERE AND NOW ACTION PLAN
You will clearly define your North Star, the very long term direction, which acts like the compass that will lead your way.
Thanks to this, you will not waste time anymore on random moves. It will empower you by freeing your mind from unnecessary thought operations.
Especially if you decide to hire Fractional Brand Manager, who may help you execute this vision.
We will hire growth experts and together with them design a realistic roadmap, which will show you how to get step by step to where you want. Together with them, we will execute activities to walk that path with you.
BENEFIT 07
ONE-STOP-SHOP FOR ALL YOUR BRAND NEEDS
You will work with someone, who will start the process with you to get the vision out of your head and design a sleek deck. This same person will act as a concierge and connect you with people you need to bring this vision into live.
They may act also as a Brand Assistant and not only help you find this people, but if you need – also to manage them.
Get it all today
Take it easy for now
OUR CLIENTS SAID THIS
Ultimately, it gave me a deeper understanding of our brand and the services we have to offer, while looking at them from the customer's perspective.
Prebranding gave me a sense of consistency, clarity, and allowed me to believe in and identify with the brand even more."
My meeting with her truly helped me organize the chaos in my mind and provided me with direction. I can now focus on what truly matters!"
The greatest value however lies in Alex's way of getting to the heart of the brand: tactic skills and understanding she brings.
The results were surprising insights along with a sense of empowerment through the gained clarity."
It changed my patterns of thinking, the feeling, and my entire being about the idea.
Alex always walks that extra mile and gives her real best.
My expectations were fully met. "
She showed outstanding skills at listening and providing the powerful kind of feedback that I was hoping to get."
