WHAT THE F*@K IS PREBRANDING?
spelling: prebranding
Creative process that precedes designing business and organizational solutions. It is recommended for everyone who wants to build a brand in a conscious and mindful way.
Through play, surprise, and sometimes even guided meditation, it helps obtain valuable insights from the subconscious mind – passions, visions, dreams.
It reduces the risk of making wrong decisions when they matter most: at new beginnings.
You could also say prebranding is a process for developing strategic brand elements, with personal transformation at its core.
Personal transformation here means finding deeper alignment with the founder’s true purpose.
DEFINITION 01
PREBRANDING AS A PROCESS
spelling: Prebranding
Prebranding today comes as two productised services, both designed to organise early-stage ideas into empowering business directions:
- Strategy Deck, a 3-9 week process that sets the foundation for a brand to be built or elevated to the next level.
- Clarity Session, a 2-hour meeting that results in enhanced clarity.
DEFINITION 02
PREBRANDING AS A SERVICE
DEFINITION 03
PREBRANDING AS A CREATIVE STUDIO
spelling: PREBRANDING
PREBRANDING is a transformative brand strategy studio that regenerates the human heart in business. We specialise in designing creative solutions for rebellious ventures that dare to dear extreme, and they care deeply about the people and the planet. By crafting authentic narratives and meaningful experiences, we connect our clients’ offerings with well-aligned audiences — a.k.a. brand tribes.
Secret fine print: PREBRANDING is a brand consultancy which embraces the spiritual dimension of a human being